On 26 March 2026, LACO will take part in the Microsoft AI Tour Brussels, where organisations, technology leaders and innovators come together to explore what AI can deliver in practice. For LACO, the event is an opportunity to engage with companies asking an increasingly important question: how do you turn AI ambition into measurable business value?
At our booth, we will share practical perspectives on use case discovery, AI readiness, conversational BI and marketing mix modelling, all grounded in the same belief that successful AI starts with the right business priorities and strong data foundations.
From AI interest to practical application
Microsoft AI Tour Brussels creates space for the conversations many organisations are having right now. Interest in AI is high, but so is the need for clarity. Businesses are looking beyond the initial excitement and asking more focused questions about where AI fits, what it can improve and what is required to make it work sustainably.
That makes the event a natural fit for LACO. With over 35 years of experience in data and analytics, we help organisations define strategy, build modern data platforms and embed analytics and AI into the way they work. As a specialist Microsoft Data & AI Solutions Partner, with deep expertise across Microsoft Azure, Microsoft Fabric and Power BI, we support clients in turning complex data into actionable insight and long-term business impact.
“Our presence at Microsoft AI Tour reflects a shared belief: AI creates the most value when advanced technology is paired with deep domain expertise and a clear focus on real business outcomes. We see organisations moving beyond isolated experiments towards secure, governed and scalable enterprise adoption. AI is becoming an enterprise-wide capability, embedded across the organisation and throughout the technology stack.”
– Bram Wauters, Operations Director Data & AI at LACO
What we shall highlight at our booth
A central theme at our booth is that successful AI begins with understanding which problems are worth solving, which opportunities are relevant to the business and whether the organisation is ready to support adoption in a meaningful way.
Discovering the right AI use cases
One of the key conversations at the event focuses on use case discovery. We explore how organisations can identify AI opportunities that match their specific goals and context, rather than pursuing generic ideas that sound promising but offer limited value in practice.
Assessing AI readiness
We also discuss AI readiness and the importance of asking the right questions before moving into implementation. That includes reflecting on whether organisations are solving the right problems, whether their data environment could support AI effectively and what is needed to move from experimentation to confident adoption.
Making insight more accessible with conversational BI
Another topic at the booth is conversational BI, which shows how organisations can make analytics more accessible by enabling users to interact with data through natural language. By lowering the barrier to insight, conversational BI can help more people across the business engage with data practically and intuitively.
Supporting smarter decisions with marketing mix modelling
We will also highlight marketing mix modelling as an example of how advanced analytics and AI can support better decision-making. By helping organisations evaluate marketing effectiveness and budget allocation more clearly, it demonstrates that AI is not only about automation or copilots, but also about making stronger decisions based on evidence and context.
Practical AI starts with the right conversation
Microsoft AI Tour Brussels confirms how strong the interest in AI remains, but also how important it is to connect that interest to clear priorities, trusted data and practical execution. We are pleased to be part of those conversations and to get the chance to be able to meet so many organisations exploring how AI can create value in a way that is relevant, realistic and sustainable.
If you are unable to attend Microsoft AI Tour Brussels but would like to learn more about any of the topics we will highlight, we would be happy to pick up the conversation. Our team is always open to discussing how these opportunities could apply to your organisation.
