Campaign Analyst

Posted on June 18th, 2018 in Jobs

As part of our solid growth plans, we are looking for a Campaign Analyst to strengthen and expand our Business Intelligence team. The Campaign and Targeting Analyst develops the right campaign for client on the right time and channel.

Keywords: Marketing, CRM, BI, Customer Intelligence, SQL, Unica, Campaign management.

Position

• You’re the contact and technical support for a campaign in an end- to-end approach:you are responsible for analysis, targeting & evaluation
• You analyze the technical and functional impact of the business specifications and you advise the business
• You challenge the business and the context of the campaign on a conceptual level.
• Implementation and targeting is done in SQL, relational databases, SAS
• You’re responsible for the full technical implementation and testing of your campaign
• For the implementation you use every technique that is available:SAS, spotfire, SQL, mainframe applications, …
• For the collaboration with the campaign manager you have a strong knowledge of marketing and CRM methodologies(customer journey, evaluations, control groups, ab testing, retargeting, behavioral targeting, etc…)

Profile

• Bachelor or Masters’ degree: Marketing with IT/ IT with Marketing/ equal
• Professional experience as a DWH/BI consultant is considered as a plus
• Fluent in Dutch/English or French/English
• Good communication and influencing skills
• Quick self-starter, pro-active attitude
• Strong analytical skills and the ability to adapt within a technical environment
• Being able to work both independently and as part of a team is very important

Offer

A stable company with over 30 years’ experience in Data Analysis.
A family company where fun, teaming and collaboration are key elements.
An attractive salary package including a company car, excellent benefits,
combined with many training opportunities to further develop your knowledge and career in the world of Business Intelligence.

Contact

please send your CV and application to bianca.lecluyse@laco.be with reference to this specific position.


Back to jobs