On 26 March 2026, LACO will take part in the Microsoft AI Tour Brussels, where organisations, technology leaders and innovators come together to explore what AI can deliver in practice. For LACO, the event is an opportunity to engage with companies asking an increasingly important question: how do you turn AI ambition into measurable business value?

At our booth, we will share practical perspectives on use case discovery, AI readiness, conversational BI and marketing mix modelling, all grounded in the same belief that successful AI starts with the right business priorities and strong data foundations.

A central theme at our booth is that successful AI begins with understanding which problems are worth solving, which opportunities are relevant to the business and whether the organisation is ready to support adoption in a meaningful way.

One of the key conversations at the event focuses on use case discovery. We explore how organisations can identify AI opportunities that match their specific goals and context, rather than pursuing generic ideas that sound promising but offer limited value in practice.

We also discuss AI readiness and the importance of asking the right questions before moving into implementation. That includes reflecting on whether organisations are solving the right problems, whether their data environment could support AI effectively and what is needed to move from experimentation to confident adoption.

Another topic at the booth is conversational BI, which shows how organisations can make analytics more accessible by enabling users to interact with data through natural language. By lowering the barrier to insight, conversational BI can help more people across the business engage with data practically and intuitively.

We will also highlight marketing mix modelling as an example of how advanced analytics and AI can support better decision-making. By helping organisations evaluate marketing effectiveness and budget allocation more clearly, it demonstrates that AI is not only about automation or copilots, but also about making stronger decisions based on evidence and context.

Microsoft AI Tour Brussels confirms how strong the interest in AI remains, but also how important it is to connect that interest to clear priorities, trusted data and practical execution. We are pleased to be part of those conversations and to get the chance to be able to meet so many organisations exploring how AI can create value in a way that is relevant, realistic and sustainable.

If you are unable to attend Microsoft AI Tour Brussels but would like to learn more about any of the topics we will highlight, we would be happy to pick up the conversation. Our team is always open to discussing how these opportunities could apply to your organisation.

Recognition as Microsoft Fabric Featured Partner, Real-Time Intelligence Featured Partner, and holder of the Analytics on Microsoft Azure Specialization confirms LACO’s leadership in data and AI.

Only a handful of Microsoft partners in Belgium hold multiple expert level recognitions. LACO now joins that elite group, officially recognized by Microsoft for its deep technical expertise and proven success in implementing next-generation data and AI solutions.

With three new achievements – Analytics on Microsoft Azure Specialization, Microsoft Fabric Featured Partner, and Microsoft Fabric Real-Time Intelligence Featured Partner – LACO strengthens its position as one of Belgium’s most specialized Microsoft partners in data, analytics and AI.

This specialization represents more than a certification, it is a mark of excellence awarded only to partners who consistently deliver high-impact analytics solutions in complex environments.

As a Microsoft Fabric Featured Partner, LACO is recognized for its pioneering role in helping organizations adopt Microsoft Fabric — the unified platform that connects data engineering, data science, business intelligence, and AI in a single, cloud-native environment.

This recognition is based on formal certifications, successful implementations across industries and LACO’s deep understanding of Microsoft Fabric’s unified data architecture. It positions LACO among a select group of partners globally who can guide companies through every stage of their data transformation journey.

The Microsoft Fabric Real-Time Intelligence Featured Partner designation highlights LACO’s expertise in enabling organizations to move from static dashboards to real-time, AI-driven insights.

In today’s fast-paced business landscape, decisions can’t wait. Real-time intelligence helps organizations monitor live data streams, detect trends instantly, and act immediately. By combining real-time data processing with AI-powered analytics, LACO helps clients shift from reactive to proactive, turning insight into action within seconds.

Working with a specialized Microsoft partner offers significant advantages:

LACO offers two dedicated services, available through the Microsoft Marketplace, to help organizations get started with Microsoft Fabric and unlock the potential of generative AI in analytics: